Email Marketing – Commence Marketing

Email Marketing: Get Started with Marketing

Email SOLUTIONS From Commence Marketing

Email marketing has never been a more important component of every marketing plan. Recent research shows that 21% of marketers and businesses send daily marketing emails. 40% of marketers agree that email is the most effective B2B sales channel.

Commence uses a trusted email platform for our clients. It follows GDPR rules to ensure emails are delivered well. This helps us grow customer connections through email marketing.

Get in Touch>

Our experienced email experts will formulate a real and achievable strategy that’s tailored specifically to your business. With our planning, structure and industry knowledge, you’ll soon see email results that support sustainable customer growth. Here’s what our UK-based email agency brings to the table.

Commence Marketing delivers GDPR-compliant, results-driven email marketing focused on acquisition and retention via a specialised broadcast platform. Services span data rental/purchase, automation, segmentation and personalisation, A/B testing, custom landing pages, SMS integration, and comprehensive reporting.

Customer Acquisition & Retention

Email communications are still amongst the most effective methods of reaching your customers and prospects, increasing your customer aquisition potential. Whilst not everyone is on social media, 93% of the UK population checks their emails at least once a day. With very low costs, the return on investment potential is huge. We have run campaigns for our customers yielding open rates over 75%.

Data Rental/Purchase

Whilst most email campaigns are focussed on existing or previous customers & enquirers, we can also arrange data purchase or rental to target potential new customers. We have relationships with all the major data vendors in the UK and can supply fully GDPR compliant data, segmented to your needs, at highly competitive rates.

Email Automation

You can dramatically increase the success of your email campaigns by using a sequence of automated messages, depending on a prospect or customer’s stage in the sales cycle. This could be a follow-up to email openers (with messages tailored to both clickers and non-clickers) or a complete series of timed welcome emails right up to abandoned cart emails, all supporting your broader email marketing efforts.

Segmentation & Personalisation

Commence Marketing designs custom made emails specifically for each client and fine-tuned for the purposes of the campaign, whether that be sales or brand building (or both). As you would expect, emails can be merged with additional data to allow email personalisation in the form of salutation and/or merge fields in the email narrative for maximum impact.

A/B Split Tests

Using a technique which started in the days of national newspapers with alternating advertising copy, A/B split testing can be used in email campaigns to test different Subject Lines and different copy content. Using an iterative technique, each email campaign can be optimised to use the best performing combination of subject line and copy.

Landing Pages

A very successful tool to aid conversion is the use of customised landing pages. Rather than sending clicks from the email to a generic website page, it is better to send them to a page which Commence can purposely design to continue the conversation initiated by the email. This landing page can contain an enquiry/sign-up form.

SMS Broadcasts

Our sophisticated email broadcast platform also incorporates the ability to send SMS messages. These can be integrated into the marketing mix along with email campaigns or used on their own. Text delivery can be near instantaneous or scheduled for a future date & time. Texts can be extremely successful in gaining attention because of their intrusive nature.

Email Reporting

You can get detailed reports on our campaign. These reports show how many people opened the emails and clicked on links. They also include results from A/B tests, which compare different subject lines or email text.

By looking at these results, future campaigns can be improved. We can test different content and try sending it at different times of the day.

Q&A

Question: Is email still effective, and what results has Commence Marketing achieved?

Short answer: Yes. Email remains one of the most effective channels for both acquisition and retention. Research cited shows 21% of marketers send daily emails, 40% say email is the most effective B2B sales channel, and 93% of the UK population checks email at least once a day. Commence Marketing has run campaigns with open rates exceeding 75%, demonstrating strong engagement and ROI potential due to email’s low costs.

Question: What exactly does Commence Marketing’s email service include?

Short answer: A UK‑based team builds a tailored, GDPR‑compliant strategy on a specialised broadcast platform to maximise deliverability and growth. Services span customer acquisition and retention, data rental/purchase (fully GDPR compliant), automation sequences, segmentation and personalisation, A/B testing (subject lines and copy), custom landing pages with forms, SMS integration, and comprehensive reporting—focused on improving ROI and sustainable customer growth.

Question: How do you handle third‑party data while staying GDPR compliant?

Short answer: Commence works with all major UK data vendors to provide fully GDPR‑compliant data for rental or purchase. Lists can be segmented to your needs and supplied at competitive rates. The campaigns are then run on a GDPR‑compliant broadcast platform to maintain compliance and maximise deliverability when targeting new customers.

Question: How does email automation improve performance?

Short answer: Automation delivers the right message at the right stage of the customer journey, boosting engagement and conversions. Examples include tailored follow‑ups to openers (with different messages for clickers vs. non‑clickers), timed welcome series, and abandoned‑cart emails. These sequenced messages based on customer behaviour systematically lift results across the funnel.

Question: How are campaigns optimised over time?

Short answer: Each campaign is iteratively refined using A/B split tests of subject lines and email copy, supported by comprehensive reporting. Metrics such as opens and click‑through rates (including test outcomes) inform the next send—adjusting content and experimenting with delivery times. Custom landing pages extend message relevance post‑click, and SMS can be added for timely, high‑attention touchpoints.

“I am thrilled to share my positive experience with Commence Marketing and its devoted team. They have transformed my website and brand into something truly remarkable. The new website and branding catch the eye and authentically represent my business’s essence."

Marcus Thrall Get Enthralled

"Commence are committed to results and are consistently adapting to changing requirements for growth of our company. Their personal approach and creativity make them the choice I will always make in the marketing world."

Laura Pearce Eyecare at Morrisons

"I have worked with Commence on multiple projects for over 5 years now. From the beginning they demonstrated a deep understanding of our industry and tailored their strategy to meet our unique needs. They have created solutions that have elevated our visibility and engagement."

Laura Pearce Eyecare at Morrisons

"I have used Commence several times now and have always been impressed by the highly skilled, creative, professional and friendly team. Good to do business with - recommended."

Derek Hufton Boroughbridge Chamber of Trade

"We love working with the Commence team! They are helpful, efficient, and consistently deliver high-quality marketing solutions. Thank you, Piers, and the team, for your expertise and support!"

Emily Butterill Glow Lighting Ltd.

"Piers and his team have handled several projects for me, from video production to social media management. Their work is consistently top-notch, and they are an absolute pleasure to work with!"

Adam Chambers Specialist Car Marketing

"Commence Marketing is a fantastic partner for our business and provides the biggest window to our business to any potential clients. The staff are immediate to our enquiries, and nothing is too much trouble - brilliant service and knowledgeable staff."

Lloyd Haley Auction Operations Manager, BCA Ltd.

“The team always go the extra mile and is full of expertise and invaluable insights that help you and your business. I cannot thank them enough, and I highly recommend you speak with Commence regarding any marketing, advertising, branding or creative projects."

Marcus Thrall Get Enthralled

“As a company, Commence are organised, professional and dedicated to their clients. I would recommend them as a company to work with and to work for! They add a personal touch to everything they do, are essentially like a small family and would go out of their way to ensure that everyone is happy. Commence are truly a wonderful team of talented people."